Helping studio founders create businesses built like you and run without you.
TD-002- SERVICES
The Drawline Design Studio | 2026
Business design for
spatial design studios. architects interior designers landscape designers
The Line System™
A line is the most basic design decision you can make. Before color. Before layout. Before style.
A line sets direction. Creates structure. Connects points. Defines limits.
Every strong system starts with one.
The Problem
You design spaces that work beautifully. Your business? Improvised.
Proposals take days. Pricing feels like guessing. Your website doesn’t reflect your capability. Everything depends on you being in the room.
You’ve tried templates. Refreshed the logo. Hired a marketing consultant who didn’t understand your world. None of it fixed the foundation.
The Line System applies architectural thinking to how you run your practice. Strategy, identity, and operations—connected as one system.
The Outcomes.The values we live by
Most consultants sell you deliverables—documents, logos, templates. Things that sit in folders. We sell change. The difference between how your business runs now and how it runs after. Here's what actually shifts:
Clarity
You’ll finally have a clear answer when people ask, "What do you actually do?" No more rambling or searching for the right words. You'll be able to explain your value in a way that clicks instantly, attracting the clients you actually want to work with.
Confidence
You can send proposals and state your prices without second-guessing yourself. No panic, no awkward over-explaining, and definitely no guilt when you have to say "no" to a project that isn't a good fit. Just a calm sense that you know your worth.
Consistency
Your brand will feel steady, no matter who a client talks to on your team. Whether it’s an email, a phone call, or your website, the message is always the same. It makes onboarding new team members easier because "how we do things" is already clear.
Freedom
You can step away without the business falling apart. It means taking a real vacation—not one where you’re secretly checking Slack by the pool. Your team can handle decisions, work keeps moving, and you don’t have to be the bottleneck for every little task.
Focus
Get back to the work you actually enjoy. You didn't start this business to become a professional email writer or to chase invoices all day. The admin work will finally shrink, the constant firefighting will stop, and you’ll get hours back in your week. You can stop managing the chaos and start doing the design work you’re actually good at.
Pride
Align your public image with your actual expertise. Your operational backend and client-facing materials will finally reflect the level of quality you deliver, giving you a brand presence you are genuinely proud to share.
What We Do
Brand
Strategy
Clarify who you are, who you serve, and why they should choose you. The foundation everything else sits on.
- Business audit and diagnosis
- Positioning development
- Ideal client definition
- Differentiator extraction
- Message architecture
- Competitive mapping
Brand
Identity
A visual system that communicates who you are before you say a word. A brand that finally matches your work.
- Logo system
- Typography
- Color palette
- Visual language
- Brand standards guide
- Asset library
Brand
Operations
Systems that run without you holding everything together. The business out of your head and into a system.
- Client qualification process
- Proposal templates and scope modules
- Pricing framework
- Email and communication templates
- Team workflows and decision guides
- Platform setup (Notion)
How It Works
Four Lines.
The Line System breaks your business into four essential lines. Each answers a different question.
Timeline: 1-2 week
Timeline: 3-4 weeks
Timeline: 3-4 weeks
Timeline: 6 weeks
Baseline
Strategy Only
For studios who need clarity before anything else.
- WTF Assessment™
- Foundation Grid™
- Strategic Positioning Framework
- Message Architecture
- Ideal Client Profile
- Competitive Positioning Map
Best for: You know something’s off but can’t name it. Start here.
Gridline
Strategy + Operations
For studios with a solid identity but a chaotic backend.
Everything in Baseline, plus:
- Studio Oops System™
- Client Zoning™
- Founder Trace™
- Proposal templates and scope modules
- Pricing framework
- Client communication playbook
- Notion workspace setup
Best for: Your brand works. Your operations don’t. Time to build the structure.
Sightline
Strategy + Identity
For studios with solid operations but a weak external presence.
Everything in Baseline, plus:
- Facade Parti™
- Complete logo system
- Typography and color system
- Brand standards guide
- Asset library
- Essential templates
Best for: Your backend works. Your brand doesn’t. Time to fix how the world sees you.
Storyline
Strategy + Identity + Operations
For studios ready for full transformation. Everything is connected as one system.
Everything in Baseline, plus:
- Facade Parti™
- Studio Oops System™
- Client Zoning™
- Founder Blueprint™
- Complete visual identity
- Full operational infrastructure
- Team training and implementation
- 30-day support
Best for: You’re ready to fix all of it. A business designed to work.
Still Have Questions?
Frequently Asked.
How long does the process take?
Baseline takes about a week. Gridline and Sightline each take around three weeks. Storyline runs about six weeks. Timelines depend on how quickly you can make time for workshops and give feedback—we won’t drag things out, but we won’t rush past the hard parts either.
What if I only need operations or only identity?
That’s exactly why Gridline and Sightline exist. Gridline gives you strategy plus operations if your brand already works. Sightline gives you strategy plus identity if your backend is solid. Pick what you actually need.
Can I start with Baseline and add more later?
Yes. Many clients start with Baseline to get clarity first, then come back for Sightline or Gridline once they know what’s broken. Your Baseline investment applies toward any upgrade within six months.
Do I need strategy? Can't I just get identity or operations?
Every package starts with strategy because it doesn’t work otherwise. Building a visual identity without positioning is decoration. Building operations without clarity is organizing chaos. The strategy is the foundation—everything else sits on top of it.
Who needs to be involved from my team?
At minimum, the founder or partners. Ideally, anyone who touches clients—project leads, business development, senior designers. The more perspectives in the room, the stronger the foundation. We’ll tell you exactly who should join each session.
What if we're in the middle of projects?
Most of our clients are. We work around your schedule. Sessions are focused and structured—we’re not asking for full days. And the work we do together will actually make your current projects easier to manage, not harder.
What do you actually need from me?
Time and honesty. You’ll need to show up for workshops, share real examples of what’s working and what isn’t, and give feedback when we need it. We do the heavy lifting, but this only works if you’re in it with us.
What if we're a small team?
The Line System works for studios from five people to fifty. The methodology is the same—it just scales to your size. Some of our best work has been with lean teams who were ready to build the right foundation early.
What happens after delivery?
You get everything—files, templates, systems, documentation. It’s yours. Storyline includes 30 days of support for questions during implementation. If you want ongoing help beyond that, we can talk about a retainer, but there’s no pressure to continue.
What's your refund policy?
We don’t offer refunds once work begins—but we’ve never had a client ask for one. We’re selective about who we work with, and we don’t take projects unless we’re confident we can deliver. If something isn’t working during the process, we’ll fix it.
Quick Comparison
Four Lines.
| What's Included | Baseline | Gridline | Sightline | Storyline |
|---|---|---|---|---|
| WTF Assessment™ | ✓ | ✓ | ✓ | ✓ |
| Foundation Grid™ | ✓ | ✓ | ✓ | ✓ |
| Studio Oops System™ | — | ✓ | — | ✓ |
| Facade Parti™ | — | — | ✓ | ✓ |
| Timeline | 1-2 week | 3-4 weeks | 3-4 weeks | 6 weeks |
| Investment | €7,500 | €15,000 | €15,000 | €20,000 |