About Us

I’m Selen. I trained as an architect. I still think like one.

But instead of designing buildings, I design businesses—for the people who design spaces.

What we noticed:

Spatial designers are natural systems thinkers. For projects. But their own businesses? Improvised. DIY. Held together in the founder’s head.

Your house is a mess. And by house, we mean your business.

What we do:

We apply the same methodology you use for buildings to how you run your practice.

Assess the site. Design the foundation. Build the structure. Create systems that function.

You end up with:

• Positioning you can say in 30 seconds without fumbling
• Operations that run whether you’re in the room or not
• A brand that finally matches your work